Driven by the spirit of challenge

Our Vision

Our Vision

Driven by the spirit of challenge, we will add value to life, and together prosper globally.

Our Values

Our Values

To provide customer satisfaction, through teamwork, based on honesty and integrity, for continuous growth and development..
 
Since being established in the early 1980s, the Picfare Group has continued to grow and diversify across various business sectors and countries, with the main operations focused in Africa, Middle East and the United Kingdom.
The key to success in today’s competitive and dynamic world is continuous evolution, and therefore our business strategy is built around continuous improvement, perpetual edification and sustained reinvention.
With the use of innovation, harnessing of young and brilliant talent and ethical corporate principles, we add value to the lives of our clients, suppliers, employees and other stakeholders. We are continuously upgrading our core products to deepen our hold in the market by keeping up with the ever changing landscape and demand of the markets we operate in.
Today, Picfare Group is recognised as a reliable organisation, respected for its achievements, professional ethics, governance and innovative concepts. Banking on strong fundamentals and excellent goodwill, we are poised for a new phase of dynamic growth.
 

Learn more about the diverse range of businesses
The Picfare Group operates around the world.


Businesses